SAN DIEGO, CA — As the Specialty Food Association (SFA) crowns “SenseMaxxing” as the 2026 Trend of the Year at the inaugural Winter FancyFaire in San Diego, the industry is seeing a seismic shift in how consumers interact with their food. Publicity For Good (PFG), #1 communications agency for purpose-driven brands, is proud to celebrate clients Cooper Street Snacks and Manchester Farms, two brands that didn’t adapt to these trends but helped define them.
While other manufacturers are just now exploring “FoodMaxxing” the viral movement to maximize every nutrient, from fiber to protein, Cooper Street and Manchester Farms have been delivering on this promise for years, proving that heritage-led brands are the true pioneers of the modern pantry.
“The trends we’re seeing at FancyFaire 2026, whether it’s SenseMaxxing or the appetite reset, all point to one thing: every bite must earn its place,” said Heather Holmes, Founder and CEO of Publicity For Good. “Cooper Street and Manchester Farms have always operated with this level of intentionality. They represent the gold standard of Better-for-You 2.0, where health and high-end indulgence are no longer mutually exclusive.”
The Pioneer of ‘FoodMaxxing’ & Functional Indulgence 2.0
The 2026 “FoodMaxxing” trend has sent consumers on a hunt for snacks that do more than just satisfy a craving. Cooper Street Snacks was years ahead of this curve with their Twice-Baked Cookies and Granola Bakes. By utilizing ancient grains and a “Clean-Label” philosophy, they offer a dense nutritional profile that fits the “Appetite Reset” era. Their signature crunch provides the “Sensory Energy” that SenseMaxxing demands, while their nut-free, dairy-free, and soy-free recipes ensure their Functional Indulgence is inclusive for every household.
Leading the Way in ‘Right-Size Indulgence’ and Global Layering
As the SFA highlights “Right-Size Indulgence” or the demand for high-value, smaller-format portions, Manchester Farms stands as a beacon for the modern protein category. As the oldest and largest quail producer in the U.S., they have perfected the art of the “single-serve luxury.”
Quail is the ultimate canvas for Global Flavor Layering, a key 2026 trend where consumers use globally-sourced building blocks like miso, harissa, or pomegranate to elevate everyday meals. Manchester Farms’ semi-boneless, heritage-bred birds allow home cooks to experiment with these bold, adventurous profiles in a format that provides more value per serving than traditional poultry, aligning perfectly with the shift toward Density over Volume.
A Legacy of Trend-Forward Innovation
At Winter FancyFaire 2026, the industry is finally catching up to the standards Cooper Street and Manchester Farms set decades ago. From “Shelf-Stable Chic” packaging to the rejection of ultra-processed “fake” meats, these two brands prove that when you lead with truth, transparency, and taste, you don’t have to chase the market. You lead it.
“Publicity For Good is honored to represent brands that embody the ‘Honest Processing’ movement,” added Holmes. “Cooper Street and Manchester Farms are not just exhibitors at FancyFaire but are the architects of the future of food.
About Publicity For Good
Founded in 2015 by award-winning PR strategist Heather Holmes, Publicity For Good is the leading communications agency for purpose-driven CPG brands. Now headquartered in Nashville, Publicity For Good, is the #1 communications firm for purpose-driven brands, proudly serving over 400 clients worldwide with a focus on CPG. Named O’Dwyer’s Best PR Firm for CPG Brands (2020) and Bulldog Awards Midsize Agency of the Year (2021), the agency offers full-service PR, Influencer Marketing, Podcast Tours, Awards Management, Social Media Management and Speaking Engagements. With 60+ professionals spanning 7 countries, Publicity For Good helps purpose-driven brands achieve category leadership through strategic storytelling, consistent media coverage, and data-driven competitor analysis. Founded from a 23′ Airstream, the counter-culture agency now operates from Nashville headquarters with a remote-first team delivering measurable results for mission-aligned businesses.
For more information about Publicity For Good, visit publicityforgood.com.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+ (828) 332-5307
publicityforgood.com
