Cameron Armstrong Put Her Swimwear Brand on Claude. Now She Built The Outreach Desk So Other Founders Can Too

Cameron Armstrong spent eight years running her swimwear brand as, in her words, “a one-woman show.” Then she spent seven months moving the work onto Claude. “I feel like I have a team of 20,” she says in a TikTok video. “I’ve got half my week back.”

Now she is packaging what she built for other founders. On October 30, 2026, she launched The Outreach Desk, a tool that handles one of the most time-consuming jobs in any product business: finding the right influencers, editors and stores, and pitching them. Here is how it works, and the founder behind it.

Key takeaways

• The Outreach Desk is a Claude-powered tool that finds influencers, press contacts and wholesale stores for a brand every week and drafts a pitch for each one.
• Every pitch waits for the founder’s approval; emails land in Gmail drafts and Instagram DMs are ready to send.
• It runs in your own paid Claude account and connects to Shopify, ShopMy, Gmail and Instagram.
• It launched in October 2026 at a founding price of $97 (listed at $197), as a one-time purchase rather than a subscription.
• Its creator, Cameron Armstrong, founded inclusive swimwear brand Kitty and Vibe in 2018 and says she now runs 60 to 70% of the business on Claude.

What is The Outreach Desk?

The Outreach Desk is, as its page puts it, “one home base” for a brand’s influencer, press and wholesale outreach. Every week, Claude finds creators, editors and stores that fit your brand, “writes each one a pitch in your voice,” and lines them up for you to approve. “You just hit send,” Armstrong says in her launch video.

It is built for brands that pitch in bulk, meaning dozens of creators, editors or stores a month, and for founders who are tired of tracking leads, pitches, replies and follow-ups across spreadsheets. Instead, everything lives on one page, with a count of messages to review, approved pitches waiting to send and messages sent.

Meet the Outreach Desk

How does The Outreach Desk work?

According to the The Outreach Desk page, the workflow has a simple loop:

• Claude finds the leads. It looks for influencers similar to your best partners, plus editors and stores, gives each a fit score out of 10 and shows why each one fits.
• Claude does the research. It checks the fit, finds and verifies the contact and writes the first draft.
• You approve every pitch. Approved emails save to your Gmail drafts, and Instagram DMs are ready to copy and send. An optional setting lets Claude send the DMs you have already approved.
• You set the pace. You choose how often it runs and how many new leads it adds, and you can change both anytime.
• It will not double up. It never pitches the same person twice within 90 days.

What does The Outreach Desk connect to, and what does it cost?

The Outreach Desk runs inside your own Claude account, which requires a paid Claude plan, so the research and writing happen there. It connects to:

• Shopify, to spot customers who already buy and tag your brand and to tie promo codes to orders.
• ShopMy, to pull in gifting and affiliate codes, so you can see what each creator sold and who is worth gifting again.
• Gmail, where approved pitches save as drafts.
• Instagram, for creator research and DMs.

At launch, it is priced at $97, down from a listed $197, as a founding price. It is a one-time purchase, not a subscription.

Who is Cameron Armstrong?

Cameron Armstrong is the founder of Kitty and Vibe, an inclusive swimwear brand she started in 2018 because, as she writes on her Substack, she had never met a woman who enjoyed shopping for a swimsuit. According to Who What Wear, she left a job in operational marketing at L’Oréal to build it, with no design background. The brand is known for letting shoppers size bikini bottoms by their hips and butt rather than by small, medium or large.

Kitty and Vibe launched in New York and later moved to Austin. In 2023, FashionUnited reported that comedian Nicole Byer, actress Zoe Colletti and tennis player Sloane Stephens had invested in the brand and joined as its first class of creative directors. Armstrong describes Kitty and Vibe as a seven-figure brand with no full-time employees: “It’s myself, some freelancers” and Claude.

How did she automate Kitty and Vibe with Claude?

Armstrong says she spent about seven months moving Kitty and Vibe onto Claude and now runs 60 to 70% of the business there, including the social calendar, launch campaigns, paid media, web development, reporting and financial planning. “It is absolutely insane how powerful it is,” she says, pointing to “the incremental revenue that we’ve unlocked” and the hours she got back.

Automated so hard I started another business

One example she shares: she stopped designing marketing emails as image blocks in Canva and Figma. Instead, a Monday-morning automation checks what is selling out and which sizes are left, then builds the email in HTML. Since making that switch, she says, “our click through rate has legitimately doubled.” She published the prompts on her Substack.

Stop designing your emails in Canva

What else does Automate with Cameron offer?

The Outreach Desk is one of three ways to work with Automate with Cameron, the side business Armstrong started after her own automation freed up her time:

• Do it yourself: The Outreach Desk.
• Done for you: a one-on-one setup, where she connects a brand’s tech stack, builds its design system and builds and tests each automation on its real data, all inside the brand’s own Claude account, with no retainer required.
• The course: a waitlist for a step-by-step course on building these automations.

She also writes Let Her Cook, a weekly Substack with automation prompts, founder diaries and small brands she loves. Founders building with AI is a theme Booked Impact keeps returning to, including in our profiles of Nina Liu and Jordan Tarver.

Frequently asked questions

What is The Outreach Desk?

The Outreach Desk is a Claude-powered tool from Automate with Cameron that finds influencers, press contacts and wholesale stores that fit a brand every week and drafts a pitch for each one, which the founder approves before anything is sent.

Who created The Outreach Desk?

Cameron Armstrong, the founder of inclusive swimwear brand Kitty and Vibe, built The Outreach Desk and launched it in October 2026 through her business, Automate with Cameron.

How much does The Outreach Desk cost?

At launch, The Outreach Desk costs $97, down from a listed $197, as a founding price. It is a one-time purchase, but it runs in your own Claude account, which requires a paid Claude plan.

Does The Outreach Desk send messages automatically?

Not by default. You approve every pitch. Approved emails save to Gmail drafts, and Instagram DMs are ready to send. An optional setting lets Claude send only the DMs you have approved.

What does The Outreach Desk integrate with?

It connects to Shopify, ShopMy, Gmail and Instagram, and the research and writing run in your own Claude account.

What is Kitty and Vibe?

Kitty and Vibe is an inclusive swimwear brand Cameron Armstrong founded in 2018. It lets shoppers size bikini bottoms by their hips and butt instead of small, medium or large.

This profile is based on Cameron Armstrong’s public TikTok videos, her Automate with Cameron website, her Substack and published coverage of Kitty and Vibe. Booked Impact did not interview her.