PFG’s Heather Holmes and Aura Lyris spotlighted for PR excellence with their purpose-driven media relations
NASHVILLE, Tenn., Jan. 29, 2026 — Publicity For Good (PFG), the No. 1 communications agency for purpose-driven brands, announced today that founder Heather Holmes and senior publicist Aura Lyris have been named to the Qwoted 100. This index identifies the top 100 public relations professionals from a pool of over 40,000 users based on their ability to provide high-quality, timely expertise to the journalism community.
Driven by Purpose and Data in Media Relations
The Qwoted 100 serves as a live index that replaces subjective industry nominations with a data-driven algorithm that monitors real-time performance. It works by tracking how quickly publicists respond to queries and how often their pitches actually result in stories. By analyzing these success rate data and feedback from reporters, Qwoted recognizes and highlights professionals who submit news-worthy pitches that effectively meet the needs of journalists and benefit the community. For Holmes and Lyris, this distinction highlights a track record of professional reliability and a consistent ability to secure features for PFG’s roster of more than 400 global clients.
“Making the Qwoted 100 is really about the work we do every day to make sure our clients’ stories are actually heard,” said Heather Holmes, founder of Publicity For Good. “It is a win for our team’s approach to building honest, helpful relationships with the reporters who are looking for outstanding purpose-driven brands.”
Brand Building as a Measurement of Excellence
This milestone reinforces PFG’s standing as a trusted partner for founders who value substance and transparency in their media outreach. By prioritizing the needs of the newsroom, PFG continues to bridge the gap between impactful brands and top-tier media outlets.
As PFG enters its second decade, the inclusion of its leadership on this list underscores and amplifies PFG’s mission to lead with purpose. The agency continues to expand its Nashville-based operations and its global remote team of more than 60 professionals to support purpose-driven brands worldwide.
For more information, visit publicityforgood.com.
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About Publicity For Good
Publicity For Good, based in Nashville, is the #1 communications firm for purpose-driven brands, proudly serving over 400 clients worldwide across CPG, Health & Wellness, FinTech, Professional Services, Non-Profits and other impact-focused industries. Named O’Dwyer’s Best PR Firm for CPG Brands (2020) and Bulldog Awards Midsize Agency of the Year (2021), the agency offers full-service PR, Influencer Marketing, Podcast Tours, Awards Management and Social Media Management. With 60+ professionals spanning 7 countries, Publicity For Good helps purpose-driven brands achieve category leadership through strategic storytelling, consistent media coverage, and data-driven competitor analysis. Founded from a 23′ Airstream, the counter-culture agency now operates from Nashville headquarters with a remote-first team delivering measurable results for mission-aligned businesses.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1-828-332-5307
publicityforgood.com
